Who Has Creative Control?

As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?…

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How to Leverage a Purpose-Based Design for a Small Business Website?

Small business owners and entrepreneurs often struggle when it comes to leverage a purpose-based design. However, the budget is not the only consideration in this regard. Many web hosts cater to the website design and development related to a small business. Here learn the crucial aspects of designing a purpose-based website for your small business:…

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Apple uses a 4 minute film to advertise its new product.

Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc.…

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